Should You Use Emojis In Your SMS Marketing Campaign?
Emojis may be a passing trend, but they are certainly at a peak right now. A casual gimmick that began as a little, yellow smiley face in the late 1990?s has since snowballed into an online sensation. So are emojis in your SMS marketing campaign a good idea for your brand? For the time being, […]
SMS Marketing Is An Attention Grabber
It?s well-documented that the internet is reducing the attention span of online users. And the issue of audience retention is a problem marketers have to solve. SMS marketing proves to be an attention grabber. In 2000, a study found the average attention span of humans was 12-seconds. News that attention spans has dipped to just […]
Have You Ever Considered Reactive SMS Marketing?
Thanks to its impressive open rate and high-percentage of responses, SMS messaging is a powerful tool to have in your marketing mix. SMS also has multiple uses for marketers; promoting offers or events, customer services, reminders, notifications, announcements, driving traffic, surveys, and providing subscription links. As you can see, SMS messaging is very versatile. It?s […]
Is SMS Marketing Legal and Key Requirements Needed
In order to protect consumers from receiving a barrage of unsolicited text messages, SMS marketing is regulated under US law. Subsequently, marketers are obligated to follow certain codes of practice otherwise you will face hefty penalties. The legal requirements for conducting SMS marketing are governed by the Federal Communications Commission (FCC). The two primary laws […]
Struggling To Reach Customers? Here?s What To Do!
The digital era has changed the advertising landscape exponentially. If you?re still using ?Old Skool? marketing methods, you may find yourself struggling to reach customers and sales have dropped. There are benefits to SMS marketing. Today?s consumers do not want advertising. They want information. And savvy consumers search for information on the internet. You probably […]
3 Strategies To Monetize SMS Marketing Messages
Today?s consumers are constantly bombarded with online ads, social alerts and spam in their inbox. As a result, smartphone owners have been disabling notifications. These strategies will help you monetize SMS marketing messaging. The problem is not as bad as it was two years ago, largely thanks to savvy marketers finding mobile strategies that don?t […]
Are You Making These SMS Marketing Mistakes?
SMS marketing is proving to be a power tool. Statistics show that the open rate of promotional text messages is over 75%, the response rate is around 45%, and ROI has huge potential – if you?re deploying text messages effectively. It’s important to avoid making these common SMS marketing mistakes. One of the reasons why […]
5 Mobile Landing Page Optimization Tips
Landing pages are essential for driving leads and increasing sales. It is therefore essential that these crucial sales pages are fine-tuned for conversions. Google has focused on mobile friendly sites and we provide you some optimization tips for mobile landing pages. Creating landing pages for online channels differs depending on the device your prospects are […]
How To Make Your Digital Marketing Messages Visible
Making your digital marketing stand out can be a tough gig. You plan a new campaign, work tirelessly creating sales funnels, landing pages, blog posts, email, and social media highlights, then ? nothing. We?ve all been there! Why is it so difficult to get Internet users to notice your digital marketing messages? Do you feel […]
How To Reduce Negative Reviews Online
Customers reviews have always been important. For online business they can be a deal maker or a heartbreaker. So you want to reduce negative reviews online as much as possible. Whether you run an e-commerce store or provide services via your website, you can guarantee that prospects will want to read reviews left by previous customers. […]