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Glossary of Texting Terms For SMS Marketing

Texting has developed a language of its own. Below is a complete list of texting terminology you can use in your marketing messages, or if you are a consumer to interpret your txt msg: ?4U – I have a question for you 121 – One-to-one private chat 1337 – ?leet? to mean elite 14AA41 – […]

April 19, 2017

How SMS Marketing Is Changing The Digital Scene

There has never been a better time to incorporate SMS marketing into your digital strategy. Mobile technology has improved significantly in the last few years and bulk SMS services have added more tools with the power to penetrate the market. The majority of marketers are already aware that mobile is becoming increasingly influential. Yet brands, […]

March 12, 2017

How To Use SMS To Increase Sales And Customers

SMS marketing is arguably one of the most powerful marketing channels available. Yet many small businesses are not taking advantage of mobile. And that probably includes most of your competitors. By adopting SMS marketing now, you have the opportunity to get ahead of your rivals and reach customers. Furthermore, because over 90% of text messages […]

March 10, 2017

5 Ways SMS Messages Can Support Your Marketing

Online businesses targeting the digital landscape to reach customers should be adding SMS marketing to your arsenal. It?s the most powerful way of reaching customers. All the household brands are doing it. When the Director of Mobile for Coca-Cola, Tom Daily was asked why the company invested 70% of their mobile advertising budget into SMS […]

March 7, 2017

The Benefits of SMS Marketing Into Your Personalisation Strategy

Using an SMS messaging service as part of your personalized marketing strategy is increasingly valuable to small businesses. It costs far less money to encourage existing customers to continue using your products and services than it does trying to attract new customers. One of the most powerful platforms for personalised marketing is the good old […]

March 4, 2017

How To Use SMS To Improve Your Loyalty Program

Customer loyalty is crucial for small businesses. Almost 70% of the revenue earned by small businesses comes from the top 25% of customers. Subsequently, it is more cost-effective to retain customers than find new ones. Brand new technologies emerging in the digital age are making a massive impact on customer loyalty programs. But old-school SMS […]

January 20, 2017

How Small Businesses Can Capitalise With Amazon Alexa

The digital revolution is entering its next phase: voice activation assistants in the home. With the introduction of Amazon Alexa and Google Home, online shopping and product research will become even easier for consumers. The popularity of voice activated assistants has grown significantly in the last few years. Major improvements to mobile services Siri, Cortana […]

January 9, 2017

8 Steps To Getting SMS Marketing Right

August 12, 2016

Should You Use Emojis In Your SMS Marketing Campaign?

Emojis may be a passing trend, but they are certainly at a peak right now. A casual gimmick that began as a little, yellow smiley face in the late 1990?s has since snowballed into an online sensation. For the time being, it seems there is no end to the emoji phenomenon. Messaging apps like Skype […]

July 20, 2016