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The Ultimate Guide To SMS Marketing In 2020

How often do you check your phone for text messages? Don’t be shy. You can tell us. You check it a lot, don’t you? So do we. So does everyone. Text messages – or SMS (SMS stands for short message service for geeks in the know) – could be the one form of communication that […]

January 2, 2020

What You Need To Know About SMS Marketing Laws In the US

2018 was a year of controversy around privacy laws. We’ll not mention any names Facebook, but what we will say is that brands have to be even more transparent about how you intend to use consumer data and how you acquire permissions from customers. We expect you know all about GDPR by now, but if […]

March 9, 2020

SMS Marketing Is Essential For The Modern Market Place. Here’s Why?

Mobile devices are no longer a growing influence in the digital marketing space. Mobile is the influence. By association, SMS marketing also has the potential to make a major impact on your marketing efforts. SMS marketing is not a niche tool or reserved for corporations. Small businesses have the opportunity to capitalize on the power […]

February 20, 2020

Why Geotargeting Consumers Via SMS Can Increase Sales

Consumers expect to receive relevant messages from brands in the right moments. Now that mobile marketing technologies enable brands to reach customers even when they’re on the go, there is even more opportunity to meet the specific needs of your customers. Mobile shopping is becoming commonplace in the US. According to reports, the customer journey typically […]

February 18, 2020

4 Steps To Effective SMS Communication

You’ve probably heard that SMS messaging is a hot trend recently due to its exceptional results. It literally beats the e-mail campaigns with its open rate: it’s accordingly 20% to 98%. Merely sending out messages to your clients may give you pleasing results, but when you plan it out properly, you’ll experience how powerful is […]

February 12, 2020

SMS Coupons Are Changing The Way Consumers Shop

Online shopping may threaten the lifespan of numerous retail stores, but SMS coupons are helping to drive foot traffic to the mall and increase sales. The rise of digital channels and mobile technology means mass market reach is through cell phones. Digital technologies also make it more convenient for shoppers to redeem mobile coupons. Thanks […]

February 11, 2020

How SMS Marketing Is Changing The Digital Scene

There has never been a better time to incorporate SMS marketing into your digital strategy. Mobile technology has improved significantly in the last few years and bulk SMS services have added more tools with the power to penetrate the market. The majority of marketers are already aware that mobile is becoming increasingly influential. Yet brands, […]

February 6, 2020

Step Up Your Mobile Game – Or Miss Out!

Mobile is driving the consumer shopping experience. Whilst foot traffic in physical stores is down, sales through online channels are growing. Global e-commerce sales have seen a 4.5% y-o-y growth. As a result, more than 9,300 retail stores across the US – including some of the usual suspects in shopping malls – closed their doors in 2019. With […]

February 5, 2020

The Benefits of SMS Marketing Into Your Personalization Strategy

Using an SMS messaging service as part of your personalized marketing strategy is increasingly valuable to small businesses. It costs far less money to encourage existing customers to continue using your products and services than it does trying to attract new customers. One of the most powerful platforms for personalized marketing is the good old […]

January 30, 2020

10 Reasons Why SMS Is More Popular Than Ever

Consumers never leave the house without their smartphones. It, therefore, makes sense for brands to have a direct channel to mobile customers.  Furthermore, according to Google, the number of visitors to retail stores has fallen by 57% in the last five years, but the value of every visit has almost tripled.  Google concludes that ?mobile is […]

January 28, 2020

10 Text Message Marketing Stats All Business Owners Should Know

Text message marketing has exploded in the last few years and with the growing influence of mobile technology, business owners will rely on mobile marketing even more. If you have not already embraced SMS marketing, it?s about time you opened your arms and get ready for a mobile bear hug. Below are 10 statistics that […]

January 23, 2020